Noble Communications +

Noble Helps Cents of Pride Empower Students

Jacque — Wed, 07 Nov 2012 20:23:53 +0000

Cents of Pride is a program that empowers students to earn the things they want and need while learning valuable life skills to succeed throughout their lives. The organization partners with schools, churches, businesses and foundations to fill “Pride Stores” at local schools with items for students to purchase with “Pride Bucks” earned through positive behavior and good choices. Noble supports Cents of Pride in many ways.

In addition to developing a new logo and creating a new website and its content for the organization, Noble team members have offered services of creative concepting and execution, as well as public relations and editorial support and execution. The team has also created many of the forms necessary for the program to be successful within the school environment, a program brochure and a guidebook.

“This program has been such a blessing to our school,” said Dr. Kevin Huffman, principal, Robberson Elementary School. “Our store is open twice a month and the kids really look forward to the day they get to go shopping! They learn how to plan, save and budget for what they really want. It’s a real ‘hands-on’ teaching experience, as well as a motivational tool to help kids make better choices.”

Noble team members, as well as volunteers, teachers and others involved with Cents of Pride have been touched by the thoughtfulness and generosity of kids making purchases. Stories, such as two siblings saving and combining their Pride Bucks to buy a game system as a Christmas gift for their family, or a student who purchased diapers for her unborn sibling, have inspired the Noble and the community to embrace the Cents of Pride program and help expand it into more schools. More schools mean more children have access to the program.

Visit Cents of Pride to learn more.

Wine Week

Amber — Wed, 19 Sep 2012 21:09:00 +0000

Twice a year Smith & Wollensky Restaurant Group hosts National Wine Week at eight of its iconic locations. The Noble team recently joined the festivities for the 51st celebration, sampling wine and eating the delicious food the steakhouse has to offer.

This highly anticipated event allows guests to sample 10 different wines for only $10 with the purchase of a lunch entrée. The wines are carefully selected to complement the Smith & Wollensky menu; this year had an added incentive. Smith & Wollensky was “pouring pink” in support of breast cancer awareness. The restaurant group partnered with J. Lohr Carol’s Vineyards who donated $2 to the National Breast Cancer Foundation from every bottle of J. Lohr Carol’s Vineyard Sauvignon Blanc or Cabernet poured at Smith & Wollensky restaurants across the country through October.
For the Noble team, the meal started with some fantastic appetizers—the Beef Carpaccio on a Himalayan salt block, Prince Edward Island Mussels and Grilled Wild Shrimp. After that, in true foodie fashion, everyone ordered something different off the menu and plates were passed around for all to share. From the Oscar-style Filet, to the Lobster Mango Salad, there was hardly a scrap left on any plate. A wide array of side dishes and desserts were also enjoyed at the table.
The whole time, the wine glasses were kept full with samples of some great wines from around the world. The team thoroughly enjoyed the chance to sample the great food that Smith & Wollensky has to offer, as well as the great wines. The long lunch break didn’t hurt either. Wine partners for the 51st event include:
• Château D’Esclans Château D’Esclan
• Champagne Nicolas Feuillatte
• Gérard Bertrand
• J. Lohr Carol’s Vineyard
Keep a lookout for the announcement of spring dates for the 52nd National Wine Week to take place spring 2013.

COUNTRY Financial Continues to Build its Brand

Dex — Wed, 05 Sep 2012 19:50:16 +0000

Since 2005, Cotton States Insurance has been a proud member of COUNTRY Financial; both are Noble clients.
Starting in 2013, Cotton States will be doing business as COUNTRY Financial. Noble was tasked with developing a strategic plan and creative campaign to inform customers, stakeholders and the general public in three states—Georgia, Alabama and Tennessee.
COUNTRY wanted to offer reassurance the change would be a smooth one and transition the perceived values of the Cotton States brand to the COUNTRY Financial brand. The plan included creative work for newspapers and radio in more than 35 markets, including 130 local newspapers. In addition, Noble partnered with regional, high-profile football programs to extend the reach of the messaging, including the University of Georgia, Georgia Tech, Auburn University and the University of Alabama.
Currently, Noble advertising work for COUNTRY appears in 46 markets.

Noble Attends 2012 American Institute of Architects National Convention

Dex — Tue, 05 Jun 2012 19:45:27 +0000

Fully understanding the target audiences of our clients starts with being in every place the audiences are. And there is perhaps no better place to mingle amongst the world of architects than the annual meeting of the American Institute of Architects—held this year in our nation’s capital, Washington, D.C.
Each year, AIA’s National Convention and Design Exposition showcases the latest in architectural products, architectural trends, economic outlooks in the building industry and communication strategies for building professionals. This year, the buzz was all about security and fire ratings, insulation and thermal break efficiency, energy-efficient lighting, flooring, sound abatement and our steadily improving economy.

Most of Noble’s industry-leading clients were in attendance, as were their competitors. Noble never loses sight of the fact that we must know an audience to speak to them effectively, and AIA’s National Convention always provides an excellent opportunity for us to see what everyone is doing. This is especially true of architects and the construction industry professionals they work with. Whether it’s through print ads, online, with continuing education courses or at regional events, Noble ensures the voices of their clients are heard as industry leaders—not only to the 18,000 in attendance at AIA 2012, but as we take our clients’ messaging into the market every day.

Noble Promotes, Adds Senior Food Practice Leadership

Jacque — Wed, 23 May 2012 19:51:06 +0000

Noble announced three key leadership changes within its Food Practice. Two promotions and an addition to the Noble team will strengthen the services offered to clients.

David Nehmer has been promoted to senior vice president, creative director, responsible for leading all creative development for the agency’s roster of food clients in both Springfield, Mo., and Chicago. A more than 25-year Noble veteran, Nehmer most recently served as creative director and photographer for The Food Channel® (foodchannel.com), Noble’s award-winning food website, a position he held for more than five years. Prior to that, he served as a creative director on the retail side of the Food Practice, where his clients included American Dairy Brands, Quaker, Frito-Lay, Iams, Hickory Farms, Safeway and Gerber Baby Products. Nehmer previously worked at Busch Creative Services, a subsidiary of Anheuser-Busch in St. Louis, before helping to launch the Noble Promotion Group in 1985.
John Scroggins has been promoted to vice president, director, integrated communications. An 18-year Noble veteran, he is responsible for media strategy and integrated planning for the agency’s food clients inclusive of traditional, digital and social media; public relations; and event, sponsorship and philanthropic marketing. Prior to leading integrated communications, Scroggins was Noble’s director of public relations for 10 years. He also served as editor-in-chief of The Food Channel, working in the Chicago market for seven years. His client experience includes Pillsbury, Keebler, Tyson, Haagen-Dazs, Wal-Mart, Sam’s Club, Share Our Strength, Hilton Hotels International, M&M/Mars, Smucker’s and American Dairy Brands.
Tiffany White has joined the Food Practice as a management supervisor responsible for directing the J.M. Smucker account. She is responsible for strategic direction and leadership, managing a cross-functional team serving the Smucker’s portfolio of foodservice brands, including Smucker’s jams and jellies, Eagle Brand Sweetened Condensed Milk, Crisco, and the company’s extensive portfolio of coffee brands, including Folgers, Douwe Egberts, Millstone and Café Bustelo. A 12-year Noble veteran, White returned to Noble from Sysco, where she was a marketing associate responsible for managing a product portfolio that exceeded 15,000 items. Prior to that, she was a management supervisor for Noble and a customer development manager for Tyson Foods.

Noble Introduces MOJO to the World

Dex — Sat, 05 May 2012 19:35:40 +0000

Recently, Noble client Stratasys introduced the Mojo 3D Printer, the first professional-grade complete 3D printing system for under $10,000. 3D printing is the process of making three dimensional objects from a digital model and is achieved by laying down successive layers of material. 3D printing has numerous applications including concept models, functional prototypes, end-use parts and manufacturing tools – that are used across a variety of industries such as aerospace, automotive and medical, to name just a few. For the new product launch, Stratasys looked to Noble to assist in strategic planning, media planning and buying, creative execution and delivery. We delivered a bold, graphic-driven creative campaign, “Big Idea, Little Mojo,” to stand out in trade print and digital content. It included flash banner ads, website design and copy, landing pages, and e-blasts. We oversaw international deployment for 11 countries, with translated work in eight different languages. The advertising, which targeted engineers, designers and engaged consumers across several industries, focused on building Mojo awareness and high lead generation volume. The campaign continues our larger mission—getting more people acquainted with the remarkable Stratasys technology.

Noble Celebrates 15th Anniversary of its Color Party

Amber — Sat, 05 May 2012 17:27:25 +0000

Each year Noble kicks off the foodservice industry’s biggest restaurant show in Chicago, the National Restaurant Association Show, with its annual Noble Color Party. This year marked the 15th anniversary of the colorful event held May 4, 2012 at the Noble Chicago office.Themed each year by the hot new spring color palate, this year’s hue was a festive shade of margarita, perfectly timed for the day before Cinco de Mayo.

The party is an anticipated event where party goers look forward to wearing, tasting and seeing how the color inspires every detail throughout the entire evening. From the lighting to the candy in the front desk candy dish, everything is transformed to the color of the year!

According to The Food Channel, margarita marinades on meat, skinny margaritas and margarita flavor and color used in desserts are showing up across the nation. This year’s event featured an array of local restaurant and beverage partners “mixing up” their interpretation of margarita.

Guests were welcomed into the margarita and fresh guacamole bar, which featured a wide variety of unique margarita concoctions and made-to-order guacamole. With a margarita in hand, guests perused each station to nosh on incredible small-bites and perfectly paired beverages.

Partners included:

o Smith & Wollensky Chicago

o Mercadito Restaurant

o French Pastry School

o TY KU

The article Margarita Color Party Right on Trend featured on The Food Channel recaps the event menu and beautiful photography.

Kick Hunger to the Curb

Jacque — Tue, 01 May 2012 16:15:26 +0000

Noble joined community partners in effort to end childhood hunger.

One in five American children face hunger. This summer, Noble and community partners American National Property and Casualty Company, Hy-Vee Supermarket, Public Relations Society of America and Lake Country Soccer joined forces to make a difference for hungry kids.

The five organizations joined together Apr. 21 to host a Great American Bake Sale, one of the most enduring fundraising programs from Share Our Strength, the Washington, D.C.-based nonprofit ending childhood hunger in America (and Noble client).

Lake Country Soccer donated prime real estate, in the middle of its Ozarks Coca-Cola-Dr. Pepper Cup tournament, during which more than 110 club soccer teams competed over the course of one weekend. Hy-Vee donated baked goods for resale and bakers at both Noble and American National joined forces to crank out more than 2,000 cookies, brownies, dessert bars and other goodies–all sold during the tournament with 100 percent of proceeds going to Share Our Strength.

All involved were thrilled they raised more than $1,200 for Share Our Strength to be used to support hunger awareness programs nationwide; provide grants to local food banks, schools and other organizations that are effectively feeding hungry children; and supporting cooking education programs for children and their parents.

The Kick Hunger to the Curb Bake Sale was one of more than 90 sales that took place nationwide during Share Our Strength’s national challenge weekend. Since 2003, more than 1.2 million people have participated in Great American Bake Sales, raising more than $8 million. For information on hosting your own Great American Bake Sale, visit GreatAmericanBakeSale.org.