We’ve taken our passion for insight driven ideas that connect a step further. We’ve created two separate companies, CultureWaves and SparcWire solely focused on insight tools. These tools are used as powerful catalysts for business development, creative and media strategies and ideas. They dive deep into consumer behavior, monitoring, interpreting, analyzing. They explain not just what consumers are looking for, but why they’re looking in the first place. We translate findings into relevant insights which bridge the gap between what someone says, what they do and why they do it.