COUNTRY Financial – Heritage Video

Objective: Client requested a corporate video that portrayed the company’s heritage and values to help engage, excite and educate both employees and consumers.

Solution: Using real customers, local mayors and employees, we developed a video that positioned COUNTRY as a company that takes care of others and demonstrated the impact COUNTRY has made in customer lives while communicating COUNTRY’s brand values.

Results: The new, dynamic video resulted in an increase in employee morale and understanding of COUNTRY’s heritage and values. It has become a show-piece for Reps to use at events and in their offices.