Rutgers Law School

Rutgers Law School’s Newark and Camden campuses merged to combine their strengths and capitalize on overall access to the major legal markets of New York City and Philadelphia. Combined with Rutgers’ entrance into the Big Ten and the popular draw of the conference, Rutgers Law had a new story to tell. Noble was charged with building awareness among a Big Ten audience, highlighting access to the major legal markets and promoting the school’s great value. Our approach was to run a 100% digital campaign, now in its second iteration for Rutger Law.