VT Industries

Campaign: Laminate vs. Granite Challenge

CHALLENGE: Laminate countertops are perceived as outdated.

OBJECTIVE: Redefine the postform laminate category to align with granite like values.

INSIGHT: Everyone wants high-end countertops like granite.

RESULTS: VT Dimensions countertop sales increased. Awareness of VT increased. (VT Industries is a privately held company and doesn’t share financial or market share information)

PROGRAM: Street promotion, DSP (demand side platform digital ads), SEO, dealer co-op television, radio and print.