CHALLENGE: Laminate countertops are perceived as outdated.
OBJECTIVE: Redefine the postform laminate category to align with granite like values.
INSIGHT: Everyone wants high-end countertops like granite.
RESULTS: VT Dimensions countertop sales increased. Awareness of VT increased. (VT Industries is a privately held company and doesn’t share financial or market share information)
PROGRAM: Street promotion, DSP (demand side platform digital ads), SEO, dealer co-op television, radio and print.