Wollensky’s Grill

Objective:
Introduce new restaurant concept into Chicago market through brand development and local engagement.

Solution:
Develop and execute consumer awareness campaign, social activation and new website landing page. Targeted email, media outreach and social engagement with local TV program’s 20 year anniversary celebration. Exclusive media event execution, including planning and logistics, invite, press kit, event collateral and post event coverage.

Results:
Produced animoto video from Grill photo shoot, secured feature on The Food Channel, secured dozens of editorial features in both local and industry publications, hosted media launch event with over 60 local media personalities and celebrities.